Pronoia Performance, LLC – Privacy Policy
Effective Date: June 6 2025
For information on how we handle your medical data (Protected Health Information or “PHI”), please see our separate HIPAA Notice of Privacy Practices.
Scope & Roles
“Pronoia Performance,” “PP,” “we,” “our,” or “us” refers to Pronoia Performance, LLC, a Colorado-based Management Services Organization that supports Mindful Medicine, PC (“MM”), the licensed medical practice.
This Policy covers visitors and prospective patients interacting with our public website, marketing forms, SMS/email outreach, and paid ads.
Once you become an MM patient, PHI is governed by HIPAA and the HIPAA Notice referenced above.
Information We Collect
Category
Examples
Source
Identifiers
Name, email, phone, mailing address
“Book a Consultation” web form
Patient-intake data
Date of birth, Social Security number, driver-license image
Secure RXNT intake after you choose to become a patient
Payment tokens
Stripe payment ID; last-4 digits of card
Stripe Checkout (PP never sees full card number)
Device/usage data
IP address, general geolocation, browser type
Google Analytics consent banner
We do not accept ACH, Apple Pay, Google Pay, checks, or cash.
How & Why We Use Your Information
Service inquiries – respond to consultation requests and pre-screen eligibility.
Payment processing – accept subscription or HSA/FSA payments via Stripe.
Marketing – send appointment reminders and promotional emails/SMS; display Google Ads (and Meta Ads in the near term) to similar audiences.
Analytics & site improvement – understand which pages or ads perform best.
Legal/compliance – detect fraud, enforce our Terms of Use, and meet regulatory duties.
Cookies & Tracking Technologies
Essential cookies – site security and load balancing.
Analytics cookies – Google Analytics (IP-anonymised).
Advertising pixels – Google Ads remarketing now; Meta Pixel planned within four months.
You may adjust preferences via the cookie banner or your browser’s “Do Not Track” setting. We do not sell or share personal information for third-party advertising as defined by CCPA/CPRA.
How We Share Information
Recipient Category
Purpose
Safeguard
Mindful Medicine, PC
Patient onboarding and scheduling
HIPAA Business-Associate Agreement
Stripe
Payment & subscription processing
PCI-DSS Level 1
Diagnostic labs & compounding pharmacies
Order fulfillment
HIPAA BAAs in place
RingCentral & Gmail
Call-center and email communications
TLS encryption, role-based access
Omega Digital (marketing contractor)
Marketing analytics only (no PHI)
NDA + data-processing addendum
We never sell personal data and will not share it for third-party marketing.
Your Privacy Choices & Rights
Access / Correction – request a copy or update of your personal data.
Deletion – ask us to delete data we no longer need (subject to legal retention).
Opt-out of marketing – unsubscribe links in emails; reply “STOP” to SMS.
Cookie preferences – adjust via the banner at any time.
Contact devlon@pronoiaperformance.com or (720) 414-3515 to exercise any right.
Data Retention
Medical records – retained 7 years in compliance with Colorado and HIPAA rules.
Marketing leads & payment logs – kept as required by law or until deletion is requested and no longer legally necessary.
Security Measures
We secure data with TLS 1.2+ encryption in transit, AES-256 encryption at rest, role-based access controls, annual HIPAA risk assessments, and an incident-response plan that provides timely notification of any breach.
Colorado Privacy Act Notice
Although PP currently serves only Colorado residents, our practices meet Colorado Privacy Act standards. You may appeal any refusal to act on a privacy request by emailing the Privacy Officer.
Changes to This Policy
We may update this Policy to reflect new laws, technologies, or business practices. Material changes will be posted here and, if significant, communicated via email. The “Effective Date” will always indicate the latest version.
Contact Us
Billing & Payment Questions
Email: support@pronoiaperformance.com | Phone: (720) 414-3515 | TTY: 711
Hours: Monday–Friday, 9 a.m.–5 p.m. MT
Last reviewed: June 6 2025. Next scheduled review: December 2025 (semi-annual).
